Topps is releasing official NFT baseball cards on April 20th
Major League Baseball has announced its latest move to cash in on the NFT craze: official blockchain-based versions of classic Topps...
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NBA
Apr 21, 20212 min
NBA Legend Dwyane Wade Joins Utah Jazz Ownership Group
NBA legend Dwyane Wade has joined the Utah Jazz ownership group, merging his basketball experience and business acumen into the...
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SPORTINGNEWS
Apr 21, 20213 min
Timberwolves, Lynx owner: A-Rod, partner in agreement to buy teams
Former baseball star Alex Rodriguez and e-commerce mogul Marc Lore signed a letter of intent Saturday to buy the Timberwolves and keep...
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Fast C@mpany
Mar 11, 20216 min
The 10 most innovative companies in sports
When sports shut down at the onset of the pandemic in March 2020, it wasn’t clear whether there would be innovation in the sports world...
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Front Office Sports
Feb 25, 20211 min
The Unexpected Rise of NBA Top Shot
The sports memorabilia industry is expanding beyond tangible assets. NBA Top Shot, a blockchain-based marketplace, has exploded with...
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Forbes
Feb 8, 20212 min
Why The Weeknd Won’t Be Paid For The Super Bowl Halftime Show
The “Blinding Lights” singer will actually be losing money: He’s contributing $7 million to the gig’s production budget.
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YouTube
Feb 8, 20212 min
YouTube launches new destination for sports fans and expands its YouTube Select CTV offering
The way we watch video has forever changed. Not only are streaming platforms edging out linear TV as our primary viewing destination, but...
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SPORTINGNEWS
Feb 4, 20212 min
Super Bowl commercials 2021: How much does an ad cost for Super Bowl 55?
There's no time to go to the bathroom during the Super Bowl. It's the NFL's championship game, but then the commercials are also a top...
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Athletic Interest
Jan 26, 20211 min
Why Basketball sells better than Baseball
If you look at global statistics, football is unchallenged at the top with about four billion fans. But another ball game has turned into...
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recode by VOX
Jan 25, 20211 min
The head of the NBA wants his games to look more like Twitch
Pro sports on TV looks the same way it looked 30 years ago, Adam Silver says. He thinks the internet can change that.
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Sportico
Jan 25, 20213 min
NBA’s 2K eSports League Grows During Pandemic with Eyes on Expansion
In three years the 2K League has inked partnerships with AT&T, Snickers, New Era Caps, and Panera Bread, among others.
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@evargasdeportes
Jan 6, 20212 min
BSN's Most Valuable Franchises '20
After completing its 2020 season in a bubble format with substantial help from the Government of Puerto Rico and the Puerto Rican...
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Morning Consult
Dec 29, 20207 min
Live Games on TikTok? Decision-Makers Are Rethinking Sports Viewership for Gen Z
Just 1 in 4 Gen Z sports fans said watching live events is an important part of being a fan.
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Forbes
Dec 14, 20204 min
The Most Valuable Esports Companies 2020
Video games might be all the rage during the pandemic, but pro video game teams are not. A year ago, esports companies—which play...
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Marijuana Moment
Dec 5, 20202 min
NBA Players Won’t Be Tested For Marijuana Next Year As League Weighs Permanent Change
The NBA is extending its policy of not randomly drug testing players for marijuana for the 2020-2021 season amid the coronavirus...
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Forbes
Dec 1, 20203 min
Under Armour Launches Curry Brand, Leveraging Star Power Of Stephen Curry
Under Armour’s UAA -0.7% next step in fully embracing NBA superstar Stephen Curry launches Dec. 1 with Curry Brand. Leveraging the...
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SportsPro
Dec 1, 20201 min
2020 NBA Draft’s 2.65m average viewers the lowest since 2009
ESPN suffers 16% YoY viewership slump.
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Forbes
Nov 28, 20204 min
Why Sports Streamer DAZN Is Launching A Linear TV Channel
At face value, the decision by DAZN to enter into a resale agreement with a pay-TV operator and to launch a linear channel in Germany is...
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Forbes
Nov 20, 20208 min
Phoenix Suns Unveil A Practice Facility Using Technology In A Way No NBA Team Has Before
Every aspect of the brand-new 53,000-square-foot practice center for the Phoenix Suns points players and staff toward the two basketball...
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AdAge
Nov 18, 20201 min
For Virtual Draft, NBA Sends 30 Top Prospects the Swag to Celebrate at Home
The Gifting Lockers come fully stocked with a range of products from the NBA's partners.
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