Major League Baseball has announced its latest move to cash in on the NFT craze: official blockchain-based versions of classic Topps...

NBA legend Dwyane Wade has joined the Utah Jazz ownership group, merging his basketball experience and business acumen into the...

Former baseball star Alex Rodriguez and e-commerce mogul Marc Lore signed a letter of intent Saturday to buy the Timberwolves and keep...

When sports shut down at the onset of the pandemic in March 2020, it wasn’t clear whether there would be innovation in the sports world...

The sports memorabilia industry is expanding beyond tangible assets. NBA Top Shot, a blockchain-based marketplace, has exploded with...

The “Blinding Lights” singer will actually be losing money: He’s contributing $7 million to the gig’s production budget.

The way we watch video has forever changed. Not only are streaming platforms edging out linear TV as our primary viewing destination, but...

There's no time to go to the bathroom during the Super Bowl. It's the NFL's championship game, but then the commercials are also a top...

If you look at global statistics, football is unchallenged at the top with about four billion fans. But another ball game has turned into...

Pro sports on TV looks the same way it looked 30 years ago, Adam Silver says. He thinks the internet can change that.

In three years the 2K League has inked partnerships with AT&T, Snickers, New Era Caps, and Panera Bread, among others.

After completing its 2020 season in a bubble format with substantial help from the Government of Puerto Rico and the Puerto Rican...

Just 1 in 4 Gen Z sports fans said watching live events is an important part of being a fan.

Video games might be all the rage during the pandemic, but pro video game teams are not. A year ago, esports companies—which play...

The NBA is extending its policy of not randomly drug testing players for marijuana for the 2020-2021 season amid the coronavirus...

Under Armour’s UAA -0.7% next step in fully embracing NBA superstar Stephen Curry launches Dec. 1 with Curry Brand. Leveraging the...

ESPN suffers 16% YoY viewership slump.

At face value, the decision by DAZN to enter into a resale agreement with a pay-TV operator and to launch a linear channel in Germany is...

Every aspect of the brand-new 53,000-square-foot practice center for the Phoenix Suns points players and staff toward the two basketball...

The Gifting Lockers come fully stocked with a range of products from the NBA's partners.