Since its founding in 1930, Baloncesto Superior Nacional (BSN) has established itself as one of the premier basketball leagues in the Americas, playing a crucial role in Puerto Rico’s sporting and economic landscape. With an estimated annual economic impact of $21-23 million, the BSN is more than just a league—it’s a powerful business and cultural asset.
Over the past decade, BSN experienced a dramatic resurgence, fueled by structural changes in league policies and the arrival of high-profile franchise owners, including global music icons Bad Bunny, Anuel AA, and Ozuna. This transformation attracted top-tier talent, including former NBA stars DeMarcus Cousins, Hassan Whiteside, Rondae Hollis-Jefferson, and Greg Monroe, further elevating the league’s global appeal.
Beyond its financial success, BSN franchises are key economic drivers for their respective markets. They generate sponsorship revenue, boost local businesses, and engage in community development through grassroots programs and charitable initiatives. With increased digital engagement and media exposure, BSN has positioned itself as a rising force in the basketball world.
The Business of BSN: What Franchise Holders Need to Know
BSN operates under a unique ownership structure: franchise holders do not own their teams outright—they hold the right to operate them. However, franchise holders can recoup their investments and negotiate their exit value, factoring in both capital appreciation and operational performance. Any transaction involving franchise ownership requires approval from the BSN Board of Directors, making accurate valuation essential for strategic decision-making.
WIN’s Exclusive 2024 BSN Franchise Valuation Report
For a fifth consecutive year, WIN has developed an independent ranking and valuation model for all twelve BSN franchises, offering unprecedented insight into the true market value of each team. Our methodology is rooted in a market-approach valuation model, evaluating six key metrics:
✔ Franchise Sporting History – Legacy, championships, and historical impact.
✔ Market Socioeconomic Indicators – Local market size, economic strength, and fanbase potential.
✔ 2024 Operating Revenues – Estimated earnings, including ticket sales, sponsorships, and merchandise.
✔ Past Franchise Sales – Transactions over the last decade, providing trend analysis.
✔ Commercial Partnerships – Strength and reach of sponsorship deals.
✔ Social Media Performance – Digital growth and engagement, brand value, and fan interaction.
This report is an essential tool for:
🔹 Current and potential franchise holders seeking to understand their team’s financial standing.
🔹 Investors exploring opportunities in Puerto Rico’s expanding sports market.
🔹 Brands and sponsors looking for data-driven insights to maximize their return on investment in BSN.
Take Advantage of This Exclusive Market Insight
WIN’s BSN Franchise Valuation Report is the only comprehensive analysis of BSN team valuations. If you’re in the business of basketball, this report is your competitive edge. Secure your copy today and make data-driven decisions in the evolving BSN landscape.
🚀 Contact us now to learn more: info@winsportsbiz.com!