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SportsPro's 50 Most Marketable Properties

The World’s 50 Most Marketable Properties list is powered by SponsorPulse’s Opportunity Score – one universal currency that allows decision-makers to instantly compare properties based on seven key metrics: engagement, intensity, momentum, passion, excitement, purchase consideration, and favourability.


Based upon surveys of over 30,000 people every month, the methodology studies the perception of consumers across 18 of the largest markets worldwide to accurately determine people’s behaviors and emotions towards the property, and how they react to sponsors of said properties. More than 250,000 people between the ages of 13 and 64 influenced the list, which saw a total of 185 global sports properties measured.



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