50 Most Marketable Athletes | Nielsen Sports
This year’s SportsPro 50 Most Marketable (50MM) Athletes list is fully powered by Nielsen’s proprietary methodology for assessing athlete...
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TheScore
Sep 21, 20201 min read
Giannis rookie card sells for record $1.812M
A rare Giannis Antetokounmpo rookie trading card has set a record for the most expensive modern-day basketball card. Goldin Auctions sold...
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Forbes
Sep 21, 20202 min read
Naomy Osaka by the numbers
Naomi Osaka introduced herself to the world with her memorable 2018 U.S. Open title over Serena Williams, and the 22-year-old Japanese...
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SportBusiness
Sep 21, 20205 min read
ESPN ready to hit ground running as Bundesliga partnership in US kicks off
Six-year relationship begins this week with Bayern Munich-Schalke 04 season opener
Short-term marketing push will be supplemented by long-te
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SportsPro
Sep 17, 20201 min read
Lionel Messi signs with Anheuser-Busch for Budweiser campaign
Barcelona captain named global ambassador for beer brand.
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HIGHSNOBIETY
Sep 12, 20201 min read
PUMA and Neymar Jr. Just Announced a Long-Term Partnership
PUMA has officially confirmed its long-term partnership with Neymar. Two weeks ago, the Brazilian football star ended his high-profile 15-ye
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GeekWire
Sep 11, 20203 min read
Microsoft will power virtual fan experience at NFL games with Teams, following NBA deal
NFL fans will show up on a live “Fan Mosaic” during games this season thanks to a partnership with Microsoft.
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SportBusiness
Sep 8, 20201 min read
MLB rolls out expanded digital video archive
Major League Baseball this week is widely debuting the MLB Film Room, a new digital video archive product aimed at enabling far greater...
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