This year’s SportsPro 50 Most Marketable (50MM) Athletes list is fully powered by Nielsen’s proprietary methodology for assessing athlete...

A rare Giannis Antetokounmpo rookie trading card has set a record for the most expensive modern-day basketball card. Goldin Auctions sold...

Naomi Osaka introduced herself to the world with her memorable 2018 U.S. Open title over Serena Williams, and the 22-year-old Japanese...

Six-year relationship begins this week with Bayern Munich-Schalke 04 season opener Short-term marketing push will be supplemented by long-te

Barcelona captain named global ambassador for beer brand.

PUMA has officially confirmed its long-term partnership with Neymar. Two weeks ago, the Brazilian football star ended his high-profile 15-ye

NFL fans will show up on a live “Fan Mosaic” during games this season thanks to a partnership with Microsoft.

Major League Baseball this week is widely debuting the MLB Film Room, a new digital video archive product aimed at enabling far greater...